Puma – Forever Faster

Digitalisation has changed a lot so far, but one medium is still indispensable – the well designed and printed product catalogue. Even though most orders are placed online, the catalogue still serves as inspiration and is an integral part of the customer journey.

On behalf of the Loop agency, we worked with the PUMA Group to produce the 200-page Teamwear 2023 product catalogue. The aim was to evoke the good old 60s with simple stylistic means – typography and colour – and thus create a feeling of familiarity with the PUMA brand.

CLIENT:
puma-loop
Project:
Design Concept, Editorial Design, 200 Pages Product catalogue
Product Images:
Agentur Loop
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