Attraction for the Value Circle

At trade shows, everyone wants the same thing: attraction. For content, products, whatever. That’s why we were asked to develop a concept for OMV Aktiengesellschaft’s booth at the world’s largest energy trade fair in Abu Dhabi, ADIPEC, that would generate attention but also convey content accordingly.

We are familiar enough with contextless technology gimmicks at trade fairs. Using modern NFC technology, we developed an interactive table that plays context-based videos – in OMV’s case – of the Value Circle via a Place&Learn mechanism by placing cylinders. Gamification included. And the table also functions as a storage surface. All-in-one.