Kennst du schon CARL?

For the renowned bank Carl Spängler, we have developed a classic and digital campaign as well as a claim for the new online asset management tool “CARL”. With 190 years of experience, the bank Carl Spängler is moving into an innovative future with the new online asset management tool. The challenge was to transform existing values into a modern digital online banking world. We succeeded in doing this with the historical figure of Carl Spängler. He embodies everything that makes Austria’s oldest private bank and he gives the new digital product a face.​​​​​​​