Courage to do something different.

We develop something special together with our clients. With a healthy dose of courage, a little optimism, lots of enthusiasm and attention to detail. Based on profound understanding of the brand and appropriate for the brand, but as a communication-focused maverick.

Campaign, Zoo

Project: Advertising, Art Direction, Creative Direction

715 33 2
Salzburg Zoo, Image Campaign
To welcome the new jaguar couple to the Salzburg Zoo, we designed an advertising column campaign with wild claw marks from one of the most dangerous animals in the world. Although jaguars are rarely observed in the wild, the marks they leave are destructive. We depicted crime scenes with their favorite prey; but of course, all of those little guys are completely safe and sound in the zoo.

Um das neue Jaguar-Paar im Salzburger Zoo zu begrüßen, haben wir eine Citylight-Kampagne mit Kratzspuren von einem der gefährlichsten Tiere der Welt entworfen. Wie in der realen Welt können Jaguare nur in seltenen Fällen beobachtet werden, aber die Spuren, die sie hinterlassen, sind zerstörerisch. So zeigten wir Krimi-Szenen mit ihren Lieblings-Beutetieren. Keine Sorge, die Beutetiere im Zoo sind alle in Sicherheit.